5 Simple Steps to Getting Better Clients - Jobidea24

5 Simple Steps to Getting Better Clients - Jobidea24

Better customers do better business. But how exactly do you find and attract better customers?

Working with better customers has a positive impact on business. Consider making timely payments and improving cash flow, which is essential during economic uncertainty. However, for many business owners, wrong customers are everything. You have to go to these customers constantly to make money, which is difficult at the best of times, let alone during difficult times. Also, wrong customers are challenging to work with, as they often ask for change and expect you to go the extra mile without paying your dime. I found myself working with a problematic client early in my writing career. Not only do they have tight deadlines, but getting paid is a nightmare. However, I keep writing to them because things will stay the same. When things stayed the same (surprise, surprise), I finally got fed up and sent them an email saying I would only write to them once all the payments were made. My money wasn't received for more than a month, so I did not write to that person. Instead, I now focus on finding better clients: those who pay me well and on time, give me regular work, are fun to work with,, and give me time to grow by allowing me to develop and innovate. Wisdom. Working with these clients means you need more financial problems due to late payments. This means you can pay your bills daily without worrying about how you will get the cash. Don't talk about the effects of stress and anxiety because you don't care about money.

But how do you find and attract customers? Let's see.

Step 1: Define your ideal customer

If you have a client you think is better than others, use that as a role model to help you find others like them. But make sure you know what makes them the perfect customers. Is it because they are easy to work with and they pay you on time? They could give you advice and regular work that you like to do. Being satisfied with what you do is as important as getting paid, and understanding this will help you identify the clients you want to work with. For example, suppose you are interested in creating websites for small businesses and professionals and finding a profitable business to help. In that case, you will know you want to do that instead of working for supermarkets. If you don't have customers, you can use it as a template, don't worry. You can also define your ideal customers by looking at what you don't like about your existing customers. For example, if you have a client who always has to believe in the value of your services and who haggles over the price, your dream client will be the opposite. Determining your dream client early on will give you a framework for evaluating all future clients. You must evaluate the customer according to these criteria. Most freelancers are so focused on landing a job that they don't see red flags in onboarding. Potential customers who have spoken poorly of the small business made inconsistent comments, or broken their word can be red flags. I remember, for example, agreeing on a price and a 50% deposit with a customer. In the return email, the customer changed his story and said he could not pay the deposit because it is a small financial institution and he prefers to spend time. What am I doing? I ran as fast as I could. Beyond defining what you want in a customer, also make sure you understand the niche most of your customers are in and their unique problems. Doing this will help you figure out where to find them and create a unique value proposition that speaks to them. (We discuss the benefits in Step 5.)

Step 2 - Find out where your customers hang out

To find out where they are, ask yourself the following questions:

• What kind of websites do they frequent?

• What social media platforms do they use?

• Are they part of a Facebook group?

• What offline events are they involved in?

As a small business owner managing a team, you can survey your customers using SurveyMonkey or Google Forms. Knowing where they hang out will prepare you to find, attract, connect with, and sell to them.

Step 3 - Find and connect with better customers

Once you know where your dream customers hang out, it's time to connect with them and build relationships. For websites they frequent, consider writing educational content and content that establishes you as a thought leader. Make sure you work on the relationships they work for. For example, if customers use Twitter, they do more work on Twitter. If clients use LinkedIn more, do more work on LinkedIn. Connect with them and share relevant content to your business. On LinkedIn, you can write and publish posts to show your expertise. Recently, I have been using LinkedIn to great effect in my writing. I use an existing company as a model to find similar companies. Using the LinkedIn search bar, I type in the company name and use the "People Also Viewed" section at the bottom right to find similar companies. Then, I click on those companies to see who works for them. Since I mainly target content managers and content managers, I find people who work and send them requests for connections. I start liking and engaging with their content when they receive the link request. I have contacted many prospects directly; one potential person has also contacted me recently. Facebook groups are another way to connect and find customers. In an article titled 6 Ways to Get Your First Client, Ramit Sethi shares how Luisa Zhou, an entrepreneur and writer for GrowthLab, uses Facebook groups to help her earn $ 1.1 million in eleven months. He hangs where his vision hangs. You have shared crucial information and helped potential customers by answering their questions.

Step 4: Make your shade perfect

Finding and connecting with potential customers is one thing. By reaching out to them, you can also sell your services to them. Ensure your presentation is accurate, relevant, and targeted to the right person. For example, if you are a writer, create a personalized voice for each customer (say their name and use one of their articles that they recently read and liked). Take time to research the company to understand its products and content. And finally, personalize your emails. "Hello [insert name]" will be more beneficial than "hello" or "hello." This work will take a little longer, but the good news is that following these simple instructions will make you stand out from many who need to make more effort. In the process, you will increase your chances of landing the people you want to work with. To help you complete your presentation, read the viewer's post: 5 Steps to Cold Email That Converts Customers.

Step 5: Satisfy customers better by offering special pricing

Your value proposition will communicate the unique benefits you offer. By nailing down your value proposition, you'll better attract the types of customers you want and filter out the ones you don't. That's why you should spend time working on your proposal and include the most critical pages on your website: your home and service pages. Effective content conveys a simple message, highlights your unique value, targets specific customers, promises certain benefits, and often includes testimonials for engagement. Correct. It usually has a title, subtitle, bullet points, pictures, and videos.

How do they do the process?

Clear words: yes, it's an all-in-one marketing and billing software.

Accounts Payable - Accounting is a struggle for many small business owners. FreshBooks takes advantage of that problem with easy-to-use software that simplifies billing and accounting.

Particular segments: Yes, small service companies.

Clear commitment: Again, yes! "FreshBooks is accounting software that makes your small business easy, fast, and secure" by providing solutions that allow you to spend less time on accounting and more time on work you like.

Testimonials: There are customer testimonials explaining why small business owners love the product. ConversionXL shows many more examples that you can use as inspiration to create your recommendations. They also share a four-step model that I recently used to refine my strategy: A statement about the benefits you provide in one sentence: you can mention the customer and the service (like FreshBooks did). Two or three subheading sentences say what you do, for whom, and why it is essential. The main content shows the benefits and features (the best three hours). A view with pictures, such as a hero shot. You will need different recommendations for each service if you offer other services. For example, content expert and published author Jacob McMillen has two distinct opinions: one for his writing services and one for his content services.

Additional Information: Ask for Information

You can immediately start using this strategy if you already have a big client. With this method, you tap into the existing network of your best customers. Ideally, the client has many connections with similar clients they would like to work with. Don't think pretty when you use this method; a Simple email will do. Tell your client you are looking for new clients to grow your business and ask if they can recommend you. Most clients will be happy to do this for you, but build a relationship with them first, one where you deliver quality work. As you get referrals, avoid keeping the same price. Many do this out of fear that their existing customers will talk to new customers. This is not so. As Sethi said in the article I shared earlier, "Many freelancers fall into the trap of keeping their prices the same when they are sent to think that their clients old told the prospect their value (they didn't). Don't do this!! Your old client added more value to your work by recommending you. Consider that the price is higher."

Save 11 hours a week.

Customer service can be disastrous. They can negatively affect your income and cause unnecessary stress—two things you don't have to meet. The good news is that you don't have to work with these clients. There's a better way, and it involves a five-step process that starts with defining your ideal customers and ends with attracting better customers through your unique proposition. Start using these five steps to create a healthy, profitable business. Marketing-based work only with the best customers. Clients who pay you on time are a joy to work with and allow you to grow as they grow.