How to Do Keyword Research for SEO: A Beginner's Guide

 

Although Google informs us of all the algorithms that continue to be published, one thing is still enough to enter the traders who want to improve their search website:

 

This article explains the key to researching keywords, why it is essential, and how to research your SEO strategy and choose the right keywords for your site.

 

What is keyword research?

Keyword research is the process of searching and analysis that people enter search engines to use data for specific purposes, often to improve search engines (SEO) or everyday marketing. Keywords research can reveal questions that need to be focused on, the popularity of these questions, their diagnosis difficulties, and more.

 

Why is the primary keyword research?

Keyword research will help you know which keywords to focus on questions your target audience finds on Google and provide valuable information. In search situations, you can get the knowledge to help inform about content and effective marketing strategies.

 

People use keywords to find solutions in online research. You can get more traffic if you appear in front of our audience when looking for your content. So, you have to target the search.

 

In addition, in the coming procedures, we do not make the content of what we want to tell people. We have to create content around what people want to find. In other words, our audience came to us.

 

All of this begins with keyword research.

 

If you want to see how Arel="noopener" target="_blank" hrefs can help you research keywords SEO, look at our case study and special interviews here.

 

Keywords have many benefits to research. The most famous reasons are:

 

Marketing Trend Insight

Effective keyword research can give you a look at existing marketing trends and help your content focus on relevant titles and keywords that your audience is looking for.

 

Assembly

When you indicate the best keyword installation for the content published, the more you shift to the search engine product - the more traffic you attract to your site.

 

To obtain consumer

If your company has the required content from other business professionals, you can meet their needs and invite them to talk to them to bring them to the buyer's journey from the purchase location.

 

By examining their popularity, search volume, and keywords' general intentions, you can answer the required questions for most people in your audience.

 

Keywords vs. Topics

We hear more and more how much SEO has been ready in the last ten years and how vital their keywords are with our ability to look suitable for people every day.

 

And to some extent, this is true, but in the eyes of professional SEO, it is a different approach. On the contrary, it is a keyword intended and whether the content is resolved for that intention (we will talk more about this intention in a minute).

 

However, keyword research still needs to be updated. Let me explain:

 

Keyword research tells you which topics are attractive to people, and if you use the right SEO tools, this topic will be famous among your audience. The term operation is a title - by testing keywords that get high searches each month, you can identify and configure the content you want to make. Then you can use these titles to determine which keywords you are looking for and target them.

 

The research elements of keywords

Keyword research needs to be dedicated to three essential elements.

 

Compatibility

Google classifies content of compatibility. This is where the concept of a search project comes in. Your content will be configured only for a keyword when it meets the requirements of the search engines. In addition, your content should be the best source of inquiry. However, if your content provides a lower price than other content on the web, why would Google keep your content high?

 

Authority

Google will provide more weight to resources that it considers authentic. This means you have to make every effort to become an authentic source by promoting this content to strengthen your website, further reinforcing information content, and getting social indicators and backlinks. - If you are not viewed in space as authentic, or if the SERP keywords are full of rich sources you cannot compete with (such as Forbes or Mayo Clinic), then your rating is less likely unless your content is unusual.

 

Volume

On the first page, you may end up with a specific keyword, but if anyone never finds it, the result will not work on your site—like setting up a past shop.

 

The volume is measured by MSV (monthly search volume), which means how often the keyword is searched for a month in all posts.

 

How to test keywords for your SEO strategy

I'm going to develop a keyword research process that you can see to help you come up with a list of conditions you should pay attention to. In this way, you can create and perform a strong strategy of keywords that will help you find the terms of search that cares.

 

Step 1: Make a list of essential and relevant titles based on what you know about your company.

 

To start this process, consider the titles you want to diagnose in terms of ordinary buckets. You will bring about 5-10 titles that are important to your business and then use these thematic buckets to help develop specific keywords later in this process.

 

You often blog for these titles if you are a regular blogger. Or these are topics that most sales interview. Keep the shoes of your buyer's personalities - what issues will your target audience look like you would like to find your business? For example, if you were a company like Hub Spot - Marketing software sales (which has some fantastic SEO tools ... but I close), you may have ordinary buckets like:

 

• "inbound marketing" (21K)
• "blogging" (19K)
• "email marketing" (30K)
• "lead generation" (17K)
• "SEO" (214K)
• "social media marketing" (71K)
• "marketing analytics" (6.2K)
• "marketing automation" (8.5K)

 

See this number on the right of every keyword in the bracket. This is the monthly volume of their search. This figure allows you to estimate how important these titles are to your audience and to succeed with this keyword. You will need how different subtitles you will need. More information about these subtitles We will switch to Step 2 ...

 

Step 2: Fill these buckets with keywords.

 

Now that you have numerous titles of buckets that you want to focus on, it is time to indicate some of the keywords coming into these buckets. These keywords and phrases are essential to classify SERP (search engine results) because your target customer will likely find these terms.

 

For example, if I took this latest topic bucket for an upcoming marketing software company - "Marketing Automation" - I would mind in mind some keyword phrases that I think people write with this topic. Will You can add:

 

• Tools for marketing automation
• How to use marketing automation software
• What is marketing automation?
• How to find out if I need software to make marketing automate
• Lead
• Email Marketing Automation
• High automation tools

 

And so and so on. The move is not intended to develop the final list of keyword phrases. You want to end up with a brain list of words potential customers can use to search for this particular bucket content. We will tighten the lists later in this process, so you have nothing burden.

 

Although Google is still confidential daily through more keywords, another innovative way to develop keyword ideas is to find out which keywords will get your site. You will need analytical software on websites like Google Analytics or HubSpot Report, available in the operational analysis tool. Get your site operation sources and pass through a bucket with organic search to identify the keywords people use to reach your site.

 

Repeat this exercise with as many buckets as you have. And remember that if you have difficulty accepting the relevant search feedback, you can always move toward the customer towards your peers who are on sale or service and ask them What the possibilities are and what types of terms or common questions they have. These are often the initial points for keyword research.

 

Step 3: Understand how the intention affects the keyword research and analyzes it accordingly.

 

As I said in the previous section, the user's intention is now one of the most critical factors in your ability to set up well on search engines like Google. Today, it is more important that your website solve the problem that the search engine should tolerate the keyword used by the search engine. So how does it have an impact on keyword research?

 

It is easy to take keywords for the nominal value; unfortunately, many meanings can be below the keyword level. Since searching for your diagnosis capacity is very important, you must consider what you will translate to the keyword you will focus on.

 

We say, for example, check the word "how to drive the blog" for the article you want to create. "Blog" can mean a blog post or blog website, and what the keyword intended will affect the direction of your paper. Does the search engine want to learn how to run an individual blog post? Or do they want to know how to launch the web page domain for blogging? If your content strategy is focused only on people interested in it, you have to ensure the intention of keywords before you tie yourself.

 

If you want to confirm the user's intention in the keyword, it is good to enter the keyword in the search engine and find out what results appear. Make sure the type of Google content is closely associated with what you want to make for a keyword.

 

Step 4: Research Search Terms.

You may have already thought of this creative move when researching keywords. If not, this is an excellent way to fill these lists.

 

Suppose you are thinking about more keywords where people can find a particular title and see the relevant search terms that appear when connecting your word to Google. When you enter your sentence and go down Google's results, you will see some of the original input search designs. These keywords can give rise to other ideas you want to remember.

 

Want a bonus? Enter some of these related search expressions and see their related search terms.

 

Step 5: Use keyword research tools to your advantage.

Research of keywords and SEO tools can help you develop other keyword ideas based on keywords of accurate matches and keyword phrases based on the pictures you generated to this point. The most popular are:

 

• Ahrefs
• Semrush
• Ubersuggest
• Google keyword planner
• Secockpit
• Keywords Everywhere
• Mosch
• Keywordtool.io
• KWFINDER

 

How to find and choose keywords for your site

Once you want to add, your keywords will be evaluated, and the time has come for you to clarify your list based on the best for your strategy. Such:

 

Step 1. Use Google Words to limit the keyword list.

In Google's Word Planner, you can get the volume and operation of the keywords you are considering. Then, take the keyword planner's information and fill out some gaps using Google trends.

 

Use a keyword planner to indicate any conditions on your list that have little (or too much) search volume and will not help you maintain the healthy mix I have mentioned above. But before you delete anything, see their trends and estimates in Google's trends. Some fewer volume conditions can be something that you should invest in, gaining benefits now and later.

 

Or you look at the list of very burdensome terms, and you have to make it rough ... Google trends can help you decide which conditions are moving forward, And that's why it is high.

 

Step 2: Prioritize low-hanging fruits.

What we mean by preferring low execution fruits is to prioritize keywords that allow you to test based on your site's option.

 

Large companies usually go after keywords with high search volume, and since these brands are already well introduced, Google usually avenges them with authority on many titles.

 

You can also consider very low keywords. Keywords that no longer have numerous articles for advanced can afford the space in the default - if no one else tries to claim it.

 

Step 3: Check that you have chosen the keywords of the monthly search volume (MSV).

You want to write the content around what people want to discover, and MSV control can help you.

 

The monthly search is the volume number, how many times the inquiry or keywords are inserted into the search engines every month. Tools such as Search Wolom. U or Google Trends can help you find more keywords free from related keyword clusters.

 

Step 4: Element in SERP functions when choosing keywords.

Many SERP pieces will highlight Google if it is used properly. This is an easy way to find out about them, find the keywords of your choice, and find out what the first result looks like. But for the immediate review of the SERP types, we will summarize what they are here.

 

The packages of the picture

The images are shown as a horizontal line that appears in the organic position. If there is a package of photos, you should write a heavy picture to the post to be located in it.

 

Paragraph

The pieces offered or the paragraph has short text that appears in the upper part of the Google search results to give immediate answers to common search questions. Understanding the intentions of the search engine and providing a brief explanation can help win the location.

 

Pieces

Lists of pieces or lists are pieces made for posts that indicate measures to do something from the beginning to the end - often to find "how." Creating posts with direct, clear instructions and formatting can help win this location.

 

Snapcattes of videos

There are short videos in the video that appear in the upper part of the search page rather than the text of Google extract. Posting a video on YouTube and your site can help you win this location if it has been marked in targeted words people seek.

 

Step 5: Combine the head with a long tail in each bucket and check the keyword.

The main terms are keywords phrases that are usually less and more common - they typically have only one to three words, depending on who you are talking to. On the other hand, long-tail keywords are extended phrases of keywords that usually contain three or more words.

 

It is essential to check that you have a combination of head and long tail dates, as it will provide you with a keyword strategy balanced by long-term goals and short-term wins. This is because the concepts of the heads are usually more often found, so it is often more competitive and complex than the long tail terms. Think about it: Without looking for a search volume or difficulty, which of the following are difficult to evaluate?

 

How to write a great blog post

Blogging

If you respond to #2, you are right. But don't discourage. Although head conditions can usually be proud of the most significant search volume (which means more ability to send traffic), you get the traffic from the term "How to Write a Great Blog Post," Usually desired.

 

Why?

Someone looking for something is a much more eligible search engine for your product or service (assuming you are in a blogging area) than usual. And since long-tail keywords are more specific, it is usually easy to say what people are looking for in search of these keywords. On the other hand, a key term is "blogging," which can look for several reasons unrelated to your business.

 

So check the keyword lists and ensure you have a healthy combination of heads and keywords with a long tail. Indeed, you want some quick wins that will provide you with long-tail keywords, but you should also try to make your head more challenging to overcome long distances.

 

Step 6: See how competitors are evaluated for these keywords.

The fact that your competitor does something does not mean that you have to do it. This applies to the keywords. Just because keywords are essential to your competitors does not mean they are important to you. However, understanding the keywords your competitors are trying to assess is a great way to help you list the keywords for additional diagnosis.

 

If your competitors are estimated for some keywords on your list, it is understandable to work to improve your ranking. However, do not ignore people who are not interested in your rivals. This can be an excellent opportunity to share in the market in critical situations.

 

Understanding the balance of concepts that can be slightly difficult due to competitiveness, compared to the somewhat more realistic terms, will help you maintain a similar ratio, which allows a long tail and a combination of heads. Gives. Remember that its purpose is to end with the keyword list, which provides faster wins and helps you progress towards big and more demanding SEO goals.

 

How do you know which keywords are your competitors? In addition to the manual search for the keywords in the invisible and see what position your competitors are in, Arl = "Nopner" target = "_ blank" hrefs allow you to run multiple complimentary messages that you enter the domain. Show the best keywords. This is a quick way to evaluate your competitors' types of terms.

 

The best keywords for SEO

Understand that there are no "excellent" keywords here. The only one that is searched. Keeping this in mind, developing a strategy to help you evaluate the pages and drive traffic is up to you.

 

The best SEO keywords take compatibility, authority, and volume into account. You want to find a highly searched keyword based on which you can reasonably compete:

 

The level of competition against which you are.

The ability to develop content that exceeds the standards that they currently diagnose.

And you have the right keywords for your SEO website

Now you have a keyword list to focus on the suitable topics for your business and get short-term and long-term profits.

 

Remember to revise these keywords every few months-a quarters is a good move, but some businesses like to do even more often. When you get even more authority in the SERP, you will know that you can add more keywords to your lists that you can add when you work to maintain your current presence and then Can grow in new areas.